Squash and racquetball courts renamed at Eastlink Centre

The City of Grande Prairie announced Monday that the squash and racquetball courts inside the Eastlink Centre are now called the Equity Rentals Squash and Racquetball Courts. Photo courtesy of City of Grande Prairie

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The squash and racquetball courts inside the Eastlink Centre are now called the Equity Rentals Squash and Racquetball Courts.

The City of Grande Prairie, which owns and operates the Eastlink Centre, announced Monday that the renaming of the four courts was due to a new naming rights sponsorship partnership with Equity Rentals.

“The newly named Equity Rentals Squash and Racquetball Courts is a great example of a sponsor becoming a corporate partner,” said Jordan Wall, manager of Community Services Strategic Marketing for the City of Grande Prairie, in a release.

“Partnerships like these highlight how corporate investment into community facilities can have a lasting impact beyond just a name on a wall.”

The new partnership includes commitments to continuously improve the space, equipment and experience for the court users.

“When we were exploring the sponsorship opportunity, I wanted to ensure the naming rights not only promoted our business, but also benefited the users of the space,” said Daniel Goff of Equity Rentals in a release.

“I’ve been an active squash player for 15 years and an annual member of Eastlink Centre since it opened in 2011, so I know the value this has for people in Grande Prairie and am excited to support the community through this venture.”

The courts are situated in the east end of the Eastlink Centre Fieldhouse. Hours and more information on the courts are available here.

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