Go live and thrive in 2019

Speak and Succeed Lisa Vanderkwaak

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Speak & Succeed

Do you use Facebook Live to promote your brand? If not, you are missing out on a prime opportunity to build trust and credibility and become more visible to a wider audience.

When the feature first became available I struggled with doing Facebook Lives not really seeing the business value. Then I realized that it is not just a fad but an ideal marketing opportunity that is here to stay. Not only that, it is a great way for my clients to begin to overcome their fear of public speaking and practice the tools they are learning.

If you are still a sceptic, here are some stats that may interest you. According to Vimeo, an online video hosting platform, live video is outgrowing other types of online videos by 113 per cent. It is reported that 80 per cent of people who are following a brand would rather watch live video than read a blog and 82 per cent prefer live video over social posts.

Digital marketing spend is projected to be a $103.37 billion industry in 2019. That’s double the spend in 2014. Video on social media generates 1,200 per cent more shares than texts and images combined. It is also reported that 45 per cent of live video audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer. Seventy-eight per cent of online audiences are already watching video on Facebook Live.

According to Hubspot Marketing, video marketing is no longer an emerging content strategy. It has arrived and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

If you are like most of my clients who are aspiring and emerging speakers, you are held back from going live for a few reasons. Perhaps it is fear of speaking, lack of technical know-how, or you simply don’t know what to say. Live video can be intimidating for anyone, especially if you struggle with fear of public speaking.

Hubspot Research reports that the top four most common videos viewed online are explainers, how-tos, testimonials, and product demos. Regardless of where you see live videos fitting into your brand marketing strategy, here is a list of the top styles of live videos you may want to consider as a starting point to help you become more comfortable in front of the camera and more visible:

1) Expert tips.

2) Q & A. Creating a video where you answer the top questions people have about your brand or area of expertise.

3) Case study – outcomes clients have experienced from working with you.

4) Offers for free downloads on your website.

5) Interviews with clients or joint venture partners.

Ninety per cent of online viewers say video quality is the most important aspect of Facebook Live videos with compelling content being the primary motivator for live online viewing. If you need help creating content and knowing how to turn your expertise into engaging videos, send me an email and I’d love to help you map out a strategy to do that or send you details on my next workshop in Edmonton on Feb. 9.

Whatever your plans for this year, if you want your business to thrive decide to GO LIVE!

Lisa Vanderkwaak, MSc.is a Certified Speaker Trainer, international speaker and best-selling author. For more information, and to access free resources visit LisaVanderkwaak.com or follow her on Facebook/LisaVspeaker.

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