The Blue Cow logo will be used in summer soft serve campaign
Dairy Farmers of Canada (DFC) announces that McDonald’s Restaurants of Canada Limited will feature the famous Blue Cow logo in its popular $1 cones, $2 sundaes promotion this summer. In so doing, McDonald’s joins a growing family of companies and products that are leveraging the Blue Cow logo to help consumers identify products made with 100% real Canadian milk.
“Dairy Farmers of Canada is very pleased to welcome McDonad’s Canada to the Blue Cow family,” said Pierre Lampron, President of Dairy Farmers of Canada. “McDonald’s adoption of the Blue Cow logo speaks volumes about their confidence in Canadian dairy farmers and the stringent standards they uphold every single day in producing high-quality milk.”
In just a few short years since its launch, the Blue Cow logo has already become one of the most recognized and most trusted brands in the country. Nearly 500 licensees and more than 8,000 products now feature the Blue Cow, which has been recognized as one of the top three most influential logos in Canada, according to Cohesion Strategies. Nine out of ten Canadian consumers now recognize the logo.