The company's bite-sized donuts have been available since 1976
Canadians craving a pop of dough this year reached for Chocolate Glazed the most, Tim Hortons says, as the company’s Timbits mark their 45th anniversary.
Birthday Cake, Honey Dip, Old Fashioned Plain and Sour Cream Glazed rounded out the top five in Canada overall.
A regional breakdown also found Chocolate Glazed at the top — except in Atlantic Canada, where Old Fashioned Plain was the main choice. The country’s other four favourite flavours shuffled order but rounded out the top five lists in Western Canada, Ontario and Atlantic Canada.
In Quebec, however, Tim Hortons customers were reaching for Strawberry Filled and Old Fashioned Glaze instead of Sour Cream Glazed and Old Fashioned Plain, according to the province’s top five list.
When it comes to Timbiebs — the recently released Timbits flavours developed in collaboration with Stratford singer Justin Bieber — the company says Chocolate White Fudge has emerged as Canada’s top pick.
“Justin told us the Chocolate Glazed was his favourite classic Timbit so I’m not surprised it ended up officially being Canada’s favourite as well,” said Tallis Voakes, Tim Hortons director of culinary innovation chef.
Since the introduction of the Timbit in 1976, there have been dozens of flavours including Cotton Candy, Old Fashioned Cinnamon, Apple Fritter, Banana Cream Filled, Chocolate Peanut Crunch and Chocolate White Coconut.
Globally, the company offers such unique flavours as Apple Pie, Boston Cream, Caramel Macchiato, Matcha, Pistachio and Salted Egg Yolk.