With resellers demanding thousands of dollars for the toques, totes and fanny packs from Justin Bieber’s collaboration with Tim Hortons, the coffee chain has announced it will be restocking items from the hugely popular Timbiebs line.
“We knew our guests would be very excited about our partnership with Justin and that we’d be challenged to keep up with the incredible demand for both our Timbiebs Timbits and the limited-edition merchandise items,” Hope Bagozzi, Tim Hortons Chief Marketing Officer, said in an emailed statement to the Sun.
But with fan frenzy for the products and even the product packaging reaching a fever pitch, the company is encouraging Beliebers to visit their local Tim’s in the near future as they work to get more stock out to locations nationwide.
“While stock of all Timbiebs merch items is very limited, we hope guests will keep trying other Tims restaurants rather than buying off resellers,” Bagozzi added.
In addition to the merch, Bieber helped develop three new Timbits flavours — Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle.
“Doing a Tim Hortons collab has always been a dream of mine,” Bieber said in a statement. “I grew up on Tim Hortons and it’s always been something close to my heart.”
The seeds of the collaboration were planted in late 2019 when Bieber ignited a debate on social media about the company’s redesigned lids.
Bieber posted a poll to his Instagram page of an old Tim Hortons cup with the question: “Who’s Canadian and misses these lids at Tim Hortons like I do?” According to his post, 70% of Canadians agreed that the old Tim Hortons cups were better.
Bosses at the chain responded to Bieber, thanking him for his feedback as they insisted they were working to improve the quality of the new lids.
“Sorry you aren’t loving our new lids, but the good news is that they’re made with 100% recyclable plastic,” they wrote. “We’d love to have you join our team that’s working to make them even better! DM us.”
In her review for the new Timbiebs flavours, the Vancouver Sun’s Aleesha Harris wrote that Bieber’s concoctions “stick pretty close to their original iterations,” but said that Birthday Cake Waffle adds an “even sweeter flavour layer to the brand’s already sweet birthday cake-flavoured Timbit.”
On social media, fans called the partnership the “greatest collab in history.”
“Finally we have my dream collab between my first love (Justin) and my first coffee love (Tims) yayyy,” one person wrote.